The second “Pr0grammat1c Meetup Berlin” of 2017 drew around 80 people to the Meetrics headquarter on the 27th of June. We were glad to partner up with Meetrics for this Meetup, because not only did everybody enjoy the great view at the Alexanderplatz from the 10th floor; Meetrics has also been attending this series from the very beginning and knows what our group is about and how to provide the right input for everybody to learn more about programmatic advertising.
After a few welcome words from Philipp von Hilgers and Max von Hilgers we dove deep into the vast (excuse the pun) ocean of video advertising. Clemens Egle from Meetrics gave us a very entertaining introduction into the history of video and motion pictures, before going into details on tracking in video advertising and video ad measurement.
Staying on the topic of data, Ciro Scognamiglio from MEDIA IQ started his talk by presenting the evolution of intelligent analytics and the role of data science in programmatic advertising: making data insightful is the most important objective. Ciro showed great mini case studies in which we could see how data was applied in unique combinations, and allowed to reach goals such as linking brands to specific places and times, finding new customers or personalizing marketing campaigns more.
This is the overall purpose of the Pr0grammat1c Meetup series and we are glad we are going so strong. There are now more than 200 members and if you are interested in joining, want to know more about, or have an idea on how to contribute to our purpose, just go to the Meetup page.
We want to thank all the speakers once again for their great presentations and Meetrics for having us over. It was a great evening.